About Percival

Subverting the Classics

Born in East London in 2010, Percival is a modern British menswear brand with a simple mission: make classic clothing a little more interesting.

We create timeless wardrobe staples, then add something unexpected.

A different fabric. A new silhouette. A bold colour. A detail you weren't expecting.

From knitted polo shirts and everyday T-shirts to tailoring, jackets, trousers and denim, every Percival piece is designed to bring personality to the modern wardrobe.

We believe clothes should be worn, lived in and made your own.

That's Percival.